Requirements and examples
Instagram’s current photo-resolution guidance recommends a width of at least 1080 pixels and an aspect ratio between 1.91:1 and 3:4. The presets below cover square, 4:5 and 3:4 feed photos; they are not video or Story specifications.
| Use | Width × height |
|---|---|
| Feed portrait 3:4 | 1080 × 1440 px |
| Feed square 1:1 | 1080 × 1080 px |
| Feed portrait 4:5 | 1080 × 1350 px |
Choose the frame before reducing file size
Fit keeps the whole image with white margins; centered crop removes edges to fill the frame. Check that faces, text and products remain visible. Instagram’s preview can differ from the downloaded image, so inspect the post before publishing.
A 1080-pixel width does not guarantee a particular file size or a ranking benefit. The quality slider is an encoder setting. Keep the original and compare fine details in the actual JPG download.